Compare apps in your App Store portfolio

Choose the same period and currency context for each app. Sales measure customer spending; proceeds are after Apple’s fees and refunds, before your own expenses. Keep unlike source currencies separate and remember that displayed conversions are estimates.

Explore the product and country mix behind each result. Recent reports can be incomplete, so check the dates and revisit the comparison when more data arrives. Use differences to choose a follow-up question, rather than assuming they explain why performance changed.