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How to compare App Store conversion by country
Country conversion can help you find a market whose product page deserves a closer look.
Compare the same app and period across countries, and check the volume behind a percentage: a small number of events can make a rate swing sharply. Apple’s aggregated reports may also be delayed or limited by privacy thresholds.
Apple’s overview Conversion Rate uses unique impressions as its denominator. A page-view-to-purchase flow is a different measure, so keep the definitions separate when comparing or sharing results.
